BUILT BY ATHLETES.
FOR THE WORK.

We are lifelong athletes. The baseball field was a second home — from Little League through college and into the pros, sport shaped how we think about discipline, consistency, and what it takes to perform under load. Fitness was never a phase. It was the through-line.

And yet, after two decades of training, the tools we reached for every morning felt like they hadn't moved in fifty years. Heavy, one-sided, built around old mechanics. We wanted equipment that made us better — not just bigger.

Fitness isn't just about sport. It's about performing in everyday life.

A morning workout. A single kettlebell. We moved through a series — press, row, squat, carry — the way we always had. It was effective. It just didn't feel right. The grip forced the wrist. The bell fought the body. Every rep compromised something.

One question wouldn't leave the gym:

What if one tool had double-sided, shoulder-width, neutral-grip handles — and actually moved with the body?

That's the question that started KMNCE.

The first prototype was not pretty. A basketball. PVC pipe. Cement from the hardware store. We cut the handles, set them in place, poured the mix, and let it cure overnight on a garage floor.

The next morning we picked it up and pressed it overhead. Neutral grip. Shoulder-width. Compressed bell, hugged to the body. For the first time a free-weight moved the way we did.

Six years, dozens of iterations, and one US patent later — the FlyBell® is what that prototype always wanted to be.